Unicef’s new ad to shock the smurf out of people

Telegraph | News | Unicef bombs the Smurfs in fund-raising campaign for ex-child soldiers:

The people of Belgium have been left reeling by the first adult-only episode of the Smurfs, in which the blue-skinned cartoon characters’ village is annihilated by warplanes. The short but chilling film is the work of Unicef, the United Nations Children’s Fund, and is to be broadcast on national television next week as a campaign advertisement.

Derivative works not only are more efficient in terms of creation costs, they are more efficient in delivering messages.

The advertising agency behind the campaign, Publicis, decided the best way to convey the impact of war on children was to tap into the earliest, happiest memories of Belgian television viewers. They chose the Smurfs, who first appeared in a Belgian comic in 1958.

DVDs have ruined a lot of shows we loved as kids as we see that they actually are pretty bad shows. My roommate John ruined Silverhawks for me forever. But the reason I was so disappointed is that I had these memories of what it was from my formative years.
Despite the fact that the Smurfs are a Hipster favorite for conspiracy theories about satanism, Communism, Biological categorization, and reproductive health in a society containing one woman and one girl they do still have an idillic aura for many people.

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